Ideation is the creative way of coming up with new ideas, which is accomplished through several different ideation techniques. Ideation will help determine the right problem to solve and how to solve it.
UX designers are responsible for solving real user problems. To do this, they need to empathize with their users, understand their needs, and come up with creative, innovative solutions. Ideation will help you generate fresh ideas as part of the Design Thinking process. Ideation sessions will encourage you to think outside the box, and explore ideas you may not have thought of otherwise.
As a designer, the ideation phase is your safe space where you can come up with ideas that may be unconventional and may lead to other ideas which could enhance a solution. It doesn’t matter if these ideas turn out to be plausible or not; what’s important is that you look beyond the obvious, already-been-done solutions. Ideation sessions will also help you to focus on your users by collecting the perspectives and creativity of a group of people, gathering a large diversity of ideas; and ultimately, to innovate in ways that you never thought possible.
Ideation is an important part in the design thinking process. The goal is to empathize with the users to learn the pain points they’re experiencing as well as understand how needs of the users are not currently being met. Often the solution lies buried within the information gaps. It’s not about what the company sees to be the problems but discovering how to engage with users to understand their frustrations and needs.
By testing and implementing ideation techniques, you can be more effective solving the right problem. It is not a linear process. Some ideas may prove to be implausible taking you back to defining the problem — and that’s ok. When it comes to the ideation phase, just remember to have fun, experiment with different techniques, and never be afraid to think outside the box.